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UKBJJA launches major sporting outreach campaign to make girls and women in the UK Unstoppable

Press Release   •   Mar 07, 2016 13:39 GMT

EMBARGOED UNTIL 8TH MARCH 2016

Monday 7th March, London –Today, to celebrate International Women’s Day (Tuesday 8th March) the UKBJJA (UK Brazilian Jiu Jitsu Association), is launching a major campaign called “Unstoppable Girl” to get more women involved in the martial art of Brazilian Jiu Jitsu. The launch coincides with the release of UKBJJA short (1 minute 19s) film Jiu Jitsu Woman - http://bit.ly/1RILFEf. The event takes place at Carlson Gracie London, 89 Richford Street, Hammersmith, London, W6.

“Unstoppable Girl” involves national women only training events, social media, an education and fundraising campaign to get girls and women involved in the sport. A number of “Unstoppable Girl” Ambassadors; based throughout the UK, of different background, ages and experience levels, will be hosting free seminars, working with local councils and charities, and in the community to reach out to women who have never tried the sport. Each event will offer the opportunity for individuals to talk to existing practitioners about the benefits of BJJ, how it has helped them, and what it’s like to train and be part of the BJJ family.

We all know that more men than women do sport. This is true at most ages and 80% of women in the UK are not active enough, how do we change this? The UKBJJA’s campaign is designed to spread the word about why BJJ has the potential to address this problem and to turn women into “Unstoppable Girls”.

Talking about the Unstoppable Girl, UKBJJA Board member and a member of the UKBJJA’s Women’s Development Commission, Kat Hill commented: “We want to highlight to girls and women how and why BJJ really can transform their attitudes to sport and exercise.

She continues: “Our short film ‘Jiu Jitsu Woman’ aims to highlight why women/girls train which will be shown at Unstoppable Girl seminars. Brazilian Jiu Jitsu is for anyone and participation can help cement values of International Women’s Day.”

Tata Pereira, an Unstoppable Girl Ambassador who trains in Basingstoke commented. ‘We really want to make sure Jiu Jitsu is available for everyone. It has changed our lives, we want to change theirs.” You can follow the campaign and check out what’s happening at www.ukbjja.org, follow us on Facebook and Twitter @ukbjja #unstoppablegirl. 

Pictures to follow, please contact Anthony Upton.

M: +44(0)7973 830 517E: info@anthonyupton.com

For further information contact:

Francis Lambert Kat Hill
UKBJJA UKBJJA
Francis.lambert@ukbjja.org Kat.hill@ukbjja.org
T: 07974161134 T: 0785221887

The UKBJJA (www.ukbjja.org) is a not-for profit organisation which aims to provide a governance structure for the martial art of Brazilian Jiu Jitsu, that promotes and develops the sport while allowing individual clubs and practitioners the space and freedom to practice the martial art in the way they enjoy. The UKBJJA is currently in the final stages of submitting a full application for assessment to be recognised by Sport England as the governing body for Brazilian Jiu Jitsu in the UK. 

The UKBJJA was formed in 2013, and the association’s goal is to foster the development of BJJ at elite, community and grassroots levels, raising the profile of the sport but also providing pathways for development and involvement across communities in the UK. Visit UKBJJA at www.ukbjja.org or follow us on  Facebook and Twitter @ukbjja.

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